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Privacy Policy

Animated technical illustration of a road bicycleAnimated technical illustration of a road bicycle

Effective Date: 10/19/2026

1. OVERVIEW

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.bikestoreassist.com (the “Site”).

2. DATA COLLECTION

We collect both personal and non-personal information from you when you interact with Bike Store Assist through our website, services, communications, and other digital tools. This information is collected directly from you, automatically through your device, or via third-party sources as permitted by law.

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:
Create an account or profile

  • Fill out forms, surveys, or questionnaires
  • Contact customer support or communicate with us
  • Subscribe to newsletters, marketing, or SMS notifications
  • Submit content such as reviews, comments, or photos

This information may include:

  • Full name, email address, phone number, postal address
  • Username, password, or authentication credentials
  • Demographic details and personal preferences
  • Photos, videos, and any content you choose to share

Note: Please avoid sharing personal or sensitive information about others without their consent.

1.2 Information Collected Automatically

When you use our website or platform, we automatically collect certain technical and usage information, which helps us improve functionality and personalize your experience. This includes:

  • Device Information: Browser type, IP address, operating system, time zone, language settings, and device identifiers.
  • Log Data: Pages visited, timestamps, referral URLs, duration of visits, clickstream data, and interaction data.
  • Cookies and Tracking Technologies: We use cookies, web beacons, tags, scripts, and pixels to understand usage patterns, track performance, and personalize content. You may manage cookie preferences in your browser.

We also collect approximate geolocation data, based on your IP address or device settings, to help tailor content and improve our services.

1.3 Information from Third Parties

We may receive additional information about you from external sources where legally permitted, including:

  • Social Media Platforms: If you log in or interact via a social media account (e.g., Facebook, Google), we may access profile information you have authorized.
  • Publicly Available Sources: We may supplement your profile with data from public databases or commercially available services.
  • Other Users: We may receive information about you when others upload content that references or includes you, subject to your rights under applicable law.
  • Business Partners & Service Providers: We may collect information from third-party vendors that help us facilitate bookings, process payments, or conduct analytics.

3. DATA USAGE

We use the information we collect from and about you to operate, improve, and support our services, communicate with you, ensure security and legal compliance, and personalize your experience on our platform. The exact use of your data depends on how you interact with Bike Store Assist, the type of data involved, and the legal basis under which we process it.

2.1 Service Delivery and Operations

We use your information to:

  • Deliver information about the Hosts, products, or services you have expressed interest in
  • Provide confirmations, account updates, and service-related messages
  • Create, maintain, and manage your account or user profile
  • Enable community features such as reviews, messaging, or user-generated content
  • Display personalized recommendations and search results

We may also use device and log information to help ensure the functionality and reliability of our website, including load balancing, page optimization, and diagnostic reporting.

2.2 Communication

We use your contact information to:

  • Respond to inquiries, complaints, and service requests
  • Inform you of changes to our policies or terms
  • Notify you of Host updates, reminders, or relevant local events

With your consent, we may also send marketing communications, including newsletters, promotional offers, and local suggestions. You may opt out of these communications at any time by following the instructions included in each message.

2.3 Personalization, Marketing, and Advertising

We use your data, including browsing behavior and preferences, to:

  • Customize your experience on the platform (e.g., suggested content)
  • Serve relevant advertisements through the Site or third-party platforms
  • Measure the performance and effectiveness of our campaigns
  • Conduct market research, customer segmentation, and audience analytics
  • Administer promotions, surveys, or contests

We may combine data collected from you with information from external sources to better understand your interests and improve the accuracy of recommendations or ads.

2.4 Security, Legal, and Compliance Purposes

We process your information to:

  • Detect, investigate, and prevent fraud, abuse, security incidents, or illegal activity
  • Enforce our Terms of Service, policies, and contractual obligations
  • Comply with applicable laws, regulations, or legal proceedings
  • Protect the rights, safety, and property of Bike Store Assist, our users, and others

We may also use certain data to comply with financial recordkeeping, tax obligations, or international sanctions and trade controls, where applicable.

2.5 Legal Basis for Processing (for Users in the EU/EEA and Other Jurisdictions)

Where required by applicable law, we rely on the following legal grounds to process your information:

  • Contractual necessity, to provide the services you request and manage your account
  • Legitimate interests, including to maintain and improve our platform, conduct marketing, and prevent fraud, unless your interests override ours
  • Your consent, which you may withdraw at any time, particularly in relation to marketing or the use of sensitive information
  • Legal obligations, where we are required to process your information by law
  • Vital interests, when necessary to protect your life or the life of another person

4. CONSENT

When you provide personal information use features on our platform, we consider this an implied consent to collect and use your information for that specific purpose.

If we request your personal information for a secondary purpose—such as sending marketing communications, newsletters, or promotional offers—we will either ask you directly for your explicit (opt-in) consent or provide you with a clear opportunity to decline.

If sensitive personal data is collected (such as health information, dietary restrictions, or identity-related information), we will obtain your explicit consent before using it, in accordance with applicable laws.

You can withdraw your consent at any time for any non-essential data processing, such as receiving marketing communications or participating in optional data sharing. To do so, you may update your preferences or delete your profile by visiting https://www.bikestoreassist.com/dashboard/account/, or by contacting us directly at https://www.bikestoreassist.com/contact-us. Please note that withdrawing your consent will not affect the lawfulness of any data processing carried out before your withdrawal, and we may still retain certain information if necessary to comply with legal obligations or fulfill contractual requirements.

5. PERSONAL INFORMATION SHARING

We do not sell your personal information. However, we may share your information with third parties in limited circumstances, as outlined below, in order to operate our business, provide services to you, comply with legal obligations, or fulfill other legitimate interests.

4.1 With Service Providers

We may share your information with trusted third-party service providers who assist in the delivery and operation of our platform. These service providers are contractually obligated to use your information only to perform services on our behalf and are required to maintain their confidentiality and security.

4.2 Public and Platform-Based Sharing

Some information you provide may be made publicly visible through the platform, depending on your account type and privacy settings. For example, if you are a Host, certain business information such as your name, contact details, product descriptions, and location may be publicly displayed. Similarly, user reviews and other content may include your name or username, depending on your privacy preferences.

4.3 Legal Compliance and Protection

We may access, preserve, or disclose your personal information if we believe it is reasonably necessary to:

  • Comply with any applicable law, regulation, legal process, or government request
  • Respond to subpoenas, court orders, audits, or law enforcement investigations
  • Enforce our Terms of Service or other agreements
  • Protect our legal rights, safety, property, or the rights of others
  • Prevent fraud, abuse, or illegal activity

4.5 Industry-Related Third Parties

If you are a registered host or business, we may occasionally share your publicly listed business contact details with carefully selected third parties offering products or services relevant to the industry. You may opt out of such communications at any time.

4.6 Aggregated or De-Identified Information

We may create and share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you. This data may be used for research, marketing, analytics, or other lawful business purposes.

4.7 With Your Consent or Direction

In all other cases not described above, we will only share your personal information with third parties when we have your explicit consent or where you have directed us to do so.

8. DATA RETENTION

We retain personal information for as long as it is reasonably necessary to fulfill the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests.

We also retain user account information for as long as your account remains active or as needed to provide you with access to the platform. If you choose to deactivate or delete your account, we will remove or anonymize your personal data, unless retention is required by law or necessary for legitimate business reasons such as fraud prevention or dispute resolution.

Retention periods may vary depending on the type of data, the nature of your relationship with us, and applicable legal requirements. Aggregated or de-identified data that no longer identifies you may be retained indefinitely.

If you would like us to delete your personal information, you can request deletion by contacting us or managing your preferences within your account settings. Please note that in certain cases, we may be unable to delete your data immediately due to legal, regulatory, or operational obligations.

9. DATA SECURITY

We are committed to protecting your personal information and maintaining the security, integrity, and confidentiality of the data we collect. We implement a combination of technical, administrative, and organizational safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction.

These safeguards include, but are not limited to, access controls, encryption, secure data storage practices, and regular security assessments. We restrict access to personal data to only those employees, contractors, and service providers who require it to perform their duties, and who are bound by confidentiality obligations.

While we make every effort to use commercially reasonable means to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. You are also responsible for maintaining the confidentiality of your account credentials and for taking appropriate measures to protect your own devices and internet connection.

In the event of a data breach that affects your personal information, we will take appropriate steps to notify you and any applicable regulatory authorities in accordance with legal requirements.

10. PRIVACY RIGHTS

Depending on your location and applicable data protection laws, you may have certain rights in relation to your personal information. These rights are intended to give you greater transparency and control over how your data is collected, used, and shared.

7.1 Rights You May Exercise

Access: You have the right to request access to the personal information we hold about you and to obtain details about how we use it.

Correction: You have the right to request that we correct or update any inaccurate or incomplete personal data.

Deletion: You may request that we delete your personal information, subject to certain legal or contractual obligations that may require us to retain some data.

Data Portability: You have the right to request a copy of your data in a structured, commonly used, and machine-readable format where technically feasible.

Restriction of Processing: You may request that we limit how your personal data is processed, especially if the accuracy of the data is in dispute or if you object to its use.

Objection: You have the right to object to certain types of processing, such as direct marketing or processing based on legitimate interests.

Withdrawal of Consent: If we process your information based on your consent, you may withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdrew consent.

Non-Discrimination: If you exercise your privacy rights, we will not deny you goods or services, charge you different prices, or provide a different level or quality of service unless permitted by law.

7.2 How to Exercise Your Rights

You can submit a request to exercise any of these rights by contacting us. To help protect your privacy and maintain security, we may take reasonable steps to verify your identity before responding to your request. If your request is complex or particularly large in volume, we may take additional time to respond, as permitted by applicable law.

If you are a resident of the European Economic Area (EEA), United Kingdom, Switzerland, or certain U.S. states such as California, you may also have the right to lodge a complaint with a supervisory authority or data protection regulator.

11. AGE OF CONSENT

By using our Site, you affirm that you are at least the age of majority in your state, province, or country of residence. If you are under the age of majority, you may only use the Site with the consent and active supervision of a parent or legal guardian. By permitting a minor to use the Site, you confirm that you have the legal authority to provide such consent and accept responsibility for the minor’s use of the platform and compliance with our policies.

We do not knowingly collect personal information from individuals under the age of 13 (or a higher age threshold where required by applicable law) without verified parental consent. If we become aware that we have inadvertently collected personal data from a child without appropriate consent, we will take steps to delete such information promptly.

12. MODIFICATIONS

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal obligations, or for other operational or regulatory reasons. When we make changes, we will revise the “Last Updated” date at the top of this page. In some cases, we may provide additional notice (such as a prominent notice on our website or by email, where required by law).

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of the Site or our services after any updates constitutes your acceptance of the revised policy.

13. CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at our Contact Page